Advertising adapting to augmented reality

Augmented reality has been around since the 1960s and has developed drastically over the years. AR has been used in a variety of industries, from NASA and the military to entertainment and marketing. With developing technologies like AR, the advertising and marketing industry is evolving with it. As consumers we see AR quite a bit, for example QR codes and Snapchat filters. I remember for the final season of Game of Thrones there was a Snapchat filter that put dragons flying in the air above the user. Many advertising strategies attempt to employ AR into campaigns and ads, WWF is an example of an organization that successfully implemented the technology into their advertising strategy.

WWF is an organization who strives to conserve nature and reduce threats to Earth and the life that inhabits it. WWF has adapted their advertising strategy with advancing technologies, including augmented reality. In 2013 WWF partnered with Coca-Cola and set up an AR stunt in the London Science Museum. The interactive experience allowed visitors to get close to a family of polar bears in a melting environment in efforts to raise awareness of the impact global warming has had on the Artic. In 2016 WWF partnered with Mandiri, the largest bank in Indonesia, to address endangered Javan rhinos left in Indonesia. By registering to Mandiri e-cash users could point their phones at their ATM card and a rhino would appear on the card. By donating money users could unlock features to take care of the rhino.

WWF did a wonderful job adapting to this not so new technology. By using augmented reality WWF optimized user experience and interactive content. One of the biggest issues in the industry today is that there are too many ads in consumer environments. Consumers block out most ads that they see, who wants to see just another kind of funny ad before their YouTube video or an ad on Instagram for a product they just Googled? Sure, these tactics work but user generated content is elevated when AR gives the much-needed interaction with the consumer. WWF’s immersive Artic exhibit allowed visitors to get close to polar bears and form an emotional bond with them. The interactive game with rhinos gave users a fun way to learn about conservation and the endangerment these animals are facing in the wild. Augmented reality is fun interactive content that users can experience and share with their friends and family. It has more talking points than traditional or digital advertising has. In 2020 user generated content will differentiate brands, by using AR like WWF has brands can build awareness and optimized user experience. WWF can implement these strategies again in the future by showing other endangered species or environments affected by global warming. Experiences like this allows people to see first-hand what is happening to the environment and leaves a lasting impression.

Digital Media Blog 1

CONSUMER RESEARCH

Digital media is a vast and complicated topic. Digital media includes web design, databases, social media, search engines and digital marketing. Hubspot describes digital marketing as an marketing efforts that involves electronics and the internet. In “The Who, What, Why & How of Digital Marketing” article digital there is a lot of discussion about content marketing, Search Engine Optimization, and social media. I have learned in my other courses that all of these aspects of marketing and advertising, especially since almost everyone has some form of social media like Facebook, Instagram, or Twitter. I would like to learn more about how consumers interact and react to content on digital media and how advertisers take these opportunities and turn them into strategies and quality work. As consumers we all know how to use social media and the internet but I would really like to see the insight advertisers and marketers have on digital media as a whole.

I’m looking forward to learning about how digital media plays a role in consumer research or brand management. I’m still trying to learn what career I want to pursue once I graduate but I think I want to do something involving research, analytics, or management. I think I will learn a lot from this course on how digital media has made it easier and more accessible to do consumer and market research. In a Market Maven article discusses how research and data gathering has become easier. Especially because of digital media like social media. Consumers are always talking about brands. I would like to learn how we use this data to benefit the advertising goals and strategies. I also look forward to learning any new skills the course has to offer. Getting certified on Google Ads sounds very exciting to me, I’ve done some of the classes on Facebook Blueprint and there is always so much information I never knew. I am really looking forward to getting those certifications this semester as well as learning more extensively about digital media.

Blog 10

The NEWSY video that I am using for project 4 goes into detail on how much music artists actually make from music. It gives percentages that may shock people. I was surprised at the numbers, I know that the artist did not take in all the revenue but the amount that they actually do get is astonishingly low. There was an example that if a record cost $9 the artist would get a little over a dollar from one record being sold. I find this topic very interesting because I always thought that the artist got a good amount of the money from their songs. But the truth is they don’t. The NEWSY video does a really good job of explaining how the industry works.

https://www.newsy.com/stories/how-much-money-musicians-really-make-in-the-streaming-age/

Have you ever wondered how much your favorite music artist makes a year? Surely they make a lot of money, artists sell a lot of albums, have hit singles, and do concerts. So naturally they make big bucks, right? Shockingly many artists barley make over $25,000 a year and need a second job to pay their bills. Even big time artists that sell over 750,000 copies of an album will maybe get 20% of the revenue. Many people don’t think about the hidden truth in the music industry.

 

Seeing Ghost live

I have seen the rock band call Ghost before when they opened for Iron Maiden a couple of summers ago. The band is one of my favorite new rock bands. They have a very unique style, not just in their looks but in their music as well. There is a total of 8 band members, 3 guitarists, 1 bassist, 1 drummer, 2 keyboardist, and the lead singer. All of the band members wear costumers and make-up so fans aren’t truly sure what they look like. Many people might be put off by the way the band looks but it is realy just a facade.

I bought the tickets to see Ghost in June for my best friends birthday. She really likes the band and I wanted her to see them. My boyfriend tagged along as well, he doesnt listen to them much but he did have a really good time at the show.

The band members are very talented and they certainly know how to have a good time and put on a good show. There was no opening act either. The band did a 3 hour set with a small intervention halfway through.

I was really excited to see their headline show, which was called “A Pale Tour Called Death” (super cool). I really enjoy how the band sounded live and they use instruments many other bands don’t, like a saxophone and a keytar. They are so interesting and energetic. I had a great time and was happy I got to spend it will my best friend and boyfriend. I would definitely go see the band for a 3rd time.

Grimm’s Vet visit

Its that time of year where my cat Grimm needed his annual vaccinations. I typically go to a vet office in south Tampa but the past fee times I went I was not pleased with the office so I wanted to find a new vet to take Grimm to.

My boyfriend’s mom had recently taking their cats to get vaccinated and shr really liked the service so I decided to take Grimm there as well. Even though the office is in Brandon and I live in South Tampa.

I got a 9:30 a.m appointment the day after Thanksgiving. I got up early that morning and got out the big cat carrier. I couldn’t find the small one and I dont think Grimm could fit in it anyways. Its not hard to get Grimm in the carrier, he just walks right in. So I took him to the car and drove to Brandon.

At first Grimm meowed a lot during the drive but he calmed down and looked out the window. Usually if someone is with me I will take him out of the carrier and hold him but I was alone this time.

Once we got to the vet it was very simple and quick. I filled out a paper we went into a room and the nurse came in to weigh Grimm. I was astonished he weighs 13 pounds, but he is very long so he doesn’t look it. The vet came in after looked Grimm over, gave him his shot and we went our way home after I payed.

Grimm was very happy to be home, and I am happy he has his vaccinces for another year.

Working at Publix the week of Thanksgiving

I have worked at Publix for 3 years but thus year makes the 4th week of Thanksgiving I have worked. The store I work at is the busiest in the district and even on a normal week is always busy.

Every year I am baffled by the,ammount of people that shop there and the amount of sales that we do. The parking lot is always a nightmare. We share the parking lot with several other businesses so on busy times like this it take about 20 minutes to find a spot. I always leave extra early so I dont end up being late if I can’t find a parking spot.

I worked long days thins week, all 1:30-10:15. Of course I didn’t get off at 10:15 everyday I worked past 11 to get everything done.

The work is fairly easy but the days are long and somtimes it is very frustrating to work with people. Many customers don’t understand how the store works and gets upset with employees and yells at us, all we can fo is just smile and move on. It does feel very rewarding when we get customers that ate nice snf thank us for working during this week.

Carving Pumpkins

Every year for Halloween I always carve pumpkins. I usually get the giant pumpkins from Sam’s Club by the store in South Tampa closed so I couldn’t get them this year. Instead I found some decent sized Pumpkins at the Publix I work at. I got one early in October and another one about a week before Halloween. One of the pumpkins did start to go bsd and get mouldy so we weren’t able to carve it.

On Halloween my boyfriend came over to my house to help me carve the Pumpkins. My boyfriend told me he hadn’t carved pumpkins in s long time so he was excited to help me, and we roasted the pumpkin seeds afterwards for a snack.

My cat Grimm was not very pleased that we carved the pumpkins. He liked to chew on the stems and walk on the pumpkins so seeing them destroyed probably made him a but sad.

Overall everyone had a good time and we got a nice snack after all the hard work.

The Tampa Zoo

For a project in my journalism class were assigned to do photo stories. I decided to go to the zoo for my photo story. On a day wheb we didn’t have class my boyfriend and I went to the Tampa Zoo. My boyfriend had never been before, he is from Kansas, but I use to go all the time when I was a kid. The last time I webt to the zoo was about 4 years ago and I know a lot of work was done so I wasnt sure what to expect. We got there around 2 p.m and the zoo closed at 5. We thought we would have enough time to go through the entire zoo but only got to about half of it. We visited our favorite animals first. We visites the tiger, which is my favorite animal, and the monkeys, which is my boyfriend’s favorite. We had a really good time looking at all of the animals and taking pictures of them. We are definitely going to go back so we can visit the rest of the zoo.

Driving to Jacksonville

In October I drove to Jacksonvill with my dad to visit my step mom. It is a 3-4 hour drive but it’s not too bad because ut is broken up into sections. I took the Salmon to I-4 and then went to I-75 and after that I drove on 60 for a good couple of hours. Whule driving we passed a place called the Orange Shop. Last time I drove to Jacksonville I really wanted to go to the Orange Shop but it was closed. The people who own the shop have their own orange grove and sell all sorts of orange related goodies including orange marmalade, orange juice, orange wine and just plain oranges. There are also other goods in the store like raw honey, which my dad ended up buying. I really enjoyed the trip to Jacksonville, most of the way it driving through small towns and I see a lot of interesting things.

Blog 9

As I was going through the NEWSY site I did like that there were several different categories to go through depending on your interest. I am more interested in the culture and Science and technology categories. Some of the blogs and videos I saw involved music. I am highly interested in music and the impact it has on listeners and the culture. One of the stories I looked at, and the one I picked for my project was about the amount of money that the artists actually get from selling their music. I think this has an interesting story and can open a lot of peoples eyes on the life of a music artists. I also enjoyed seeing movie reviews. Recently I have been going to the movies a lot and I like to see what other people think and what they got out of the movie versus what I thought about the movie. I really enjoyed looking through NEWSY and reading some of the blogs and watching the videos. I like to look at pop culture and see the impact it has on people and NEWSY can help me do that.

 

Image result for newsy logo

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